ARMADA Ins.
Brand Identity kit

A fun client based brand identity creation. I had the pleasure of coming up with a brand for a new insurance company (Armada) based in Ohio that wanted to bridge the gap in insurance and knock down the walls of hard-to-understand claims and make insurance easier for the new and old demographic.

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A logo had to be created as well as assets that you will see below. I knew I wanted to create a mark that could be used to reflect their brand ethics. "The Link" is meant to represent coming together, teamwork, helpfulness, partnership, and protection.

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The modern gradient gives a fresh look to the idea of insurance and creates a memorable experience for the client.